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Editor's Blog and Industry Comments

Postal app keeps forces personnel informed

12 February, 2013
The BFPO is using a new app to enable overseas forces personnel to keep up to date with delivery deadlines and other information

A British company has taken an innovative approach to solving a problem for British forces personnel to understand postage restrictions and deadlines by coming up with a smart-phone app that gives them all the information they need at their fingertips.

The app is available for iPhone and iPad equipment and is available to members of the armed forces and their families. It gives them access to such information as posting deadlines, indications of postage costs from and to various locations and any restrictions on postage that might apply.

Since the app is available to family members including the parents and children of military personnel, a lot of work was done between the British Forces Post Office (BFPO) and the app developer, Locassa on branding. They worked on creating something that wasn't so rigidly confined to the military norm and ended up with something which was more "human" in style and matched the needs of the demographic group that the app is aimed at.

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