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Yuasa Sponsors Honda in British Touring Car Season

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: 02 April, 2010  (Company News)
Vehicle battery specialist is providing sponsorship to Team Honda in this year’s British Touring Car Championship bringing significant levels of brand exposure to the company
Yuasa Sponsors Honda in British Touring Car Season
Yuasa Battery is sponsoring Team Honda for the British Touring Car Championships (BTCC) 2010 season. The company’s logo will be carried on both team cars and drivers’ overalls for the ten races through the 2010 BTCC season giving the Yuasa brand national and international exposure during the 120+ hours of coverage on the national ITV network.

The first race of the season is at Thruxton circuit in Hampshire on Easter Sunday 4th April with Team Honda’s challenge spearheaded by former champion Matt Neal and Scotland’s Gordon Shedden. The cars are run by Team Dynamics who have won the outright championship twice with Honda.

Commenting on the announcement, James Hylton, Yuasa Battery Sales (UK)’s automotive division sales and marketing manager, said, “We are very pleased to have the opportunity to sponsor Team Honda for the 2010 BTCC season, enhancing our long association with the Honda motor company. The season promises some very exciting racing with a competitive grid of 23 cars and we are sure that Team Honda will be making a strong challenge throughout. In addition, our market leading industrial and aftermarket automotive and motorcycle batteries will benefit from the increased national and international brand exposure.”
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