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Porvair Divisions To Operate Under Single Brand Identity

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Porvair Filtration
: 01 April, 2010  (Company News)
The Porvair Filtration Group brand will be used globally for marketing the products from a number of divisions within the company
Porvair Divisions To Operate Under Single Brand Identity
Porvair Filtration Group has announced that its operating divisions - Porvair Technology, MF&T, Filters for Industry, Microfiltrex, and its US operation (formally Omnifilter and Manufacturing) will increasingly focus on trading under a single corporate brand - Porvair Filtration Group.

Tom Liddell, Managing Director of Porvair Filtration Group stated, 'For nearly 50 years we have been providing high performance, innovative filtration and separation solutions for the most demanding environments worldwide. Over the years, the business has grown organically and through acquisition of a number of specialist filtration and engineering companies that have, to a large extent, defined our current divisional structure. Operationally, the business is managed as a single entity with each division contributing to common objectives and strategy. It is therefore the right time for our brand to properly reflect this. In the future we will increasingly align our divisional resources and capability with the demands of specific market segments operating under a single unifying 'Porvair Filtration Group' brand identity. This will help us to communicate the full capability of the company, rather than that of a single division. Greater visibility of our broad offering will support growth and improve our efficiency'. He added 'Our ongoing success is based on a dedication to technical excellence and superior customer service. The effective presentation of our business and its capabilities is an essential part of this'.

In support of merging its divisional structure under a single brand identity, Porvair Filtration Group is proud to announce the launch of their new website. The site is a dynamically driven, highly functional online resource which incorporates the Group's complete range of media, materials and products, as well as informative content and news. Intuitively structured, the site provides effortless navigation and rapid access to comprehensive technical product information, an expanding articles and applications database and the latest news on technological and product developments. Further information on the company, their global representatives and their schedule of events and exhibitions are also available.
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