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oneworld to promote tourism to Peru

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: 18 August, 2008  (Company News)
The world's leading quality airline alliance, oneworld®, is putting its weight behind one of the biggest yet campaigns to attract visitors to Peru.
It is linking with PromPeru, the country's national tourist organisation, to encourage people across all 150 or so countries served by the alliance's airlines to take their holidays in one of Latin America's most attractive, fascinating and welcoming countries.

It is believed to be the first time any airline alliance has worked in this way with any national tourist organization in either South or North America and follows the success of similar joint programmes last year between oneworld and the tourism organizations in Japan and Budapest.

Peru's leading airline, LAN Peru, is an affiliate member of oneworld, along with its Latin American sisters LAN Ecuador and LAN Argentina and, as a full member of the alliance, Chile's LAN Airlines. oneworld partners American Airlines and Iberia also serve Peru.

Other oneworld carriers with direct flights elsewhere in South America include British Airways and Japan Airlines, with Qantas launching services to Buenos Aires in November.

oneworld's other members - Cathay Pacific, Finnair, Japan Airlines, Malév Hungarian Airlines and Royal Jordanian and around 15 other affiliate carriers - offer excellent connections to Peru from all around the world in combination with these on-line partners.

Between them, these airlines carry 320 million on around 9,000 departures a day serving almost 700 destinations in nearly 150 countries, with the smoothest possible connections between all flights operated by all oneworld members.
oneworld is the only alliance with any airline members based in South America - and its Visit South America pass is an ideal way for travellers outside the continent to travel around Peru and the rest of the region.

LAN Peru serves 13 airports across the country. With its fellow oneworld members, it links the capital Lima non-stop with Los Angeles, Mexico City, Miami and New York in North America, with Madrid in Europe, and with around ten other gateways across South America, including Santiago, Buenos Aires, Guayaquil, Quito, Caracas and Sao Paulo.

Each oneworld airline worldwide will support the Peru drive in different ways, with the programme worldwide aimed at generating around US$1.5 million worth of exposure.

Some of them will offer special fares or frequent flyer bonus miles to Peru. Most will carry adverts or editorial coverage in their in-flight magazines, on their websites and in communications with members of their frequent flyer programmes. Others will work with tour operators or co-sponsor events or trade shows.

oneworld Vice-President Commercial Nicolas Ferri added: 'Promoting travel to Peru is a great way for all the oneworld member airlines to highlight one of the alliance's most amazing and attractive home countries, our leadership as an airline alliance in Latin America and also the great value and flexibility offered by our Visit South America fare. We are delighted to be working with PromPeru in making the year ahead what will hopefully be the best yet for inbound travel to this fantastic and fascinating region.'

PromPeru's Director of Tourism Promotion Mara Seminario said: 'PromPeru is thrilled to work with the oneworld alliance, which connects international travellers to the world's greatest tourism destinations. Last year, Peru received a record number of visitors, after promoting the country's amazing culture, heritage, biodiversity, and cuisine throughout the world. The oneworld alliance will lead to sustained tourism growth in Peru for the years to come.'

The oneworld-Peru promotion is being supported by two special websites - is available now with to follow soon. PromPeru's own tourism website is available in English, French, German, Italian, Portuguese and Spanish. See
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