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Company Directory
IQPC
129 Wilton Road
London
SW1V 1JZ
UK
[t] +44 (0) 207 368 9300
[f] +44 (0) 207 368 9301
[W] http://


 



Peter F. Drucker, the man who invented modern management, made observation his life's work. His seemingly simple ideas often elicited startling results. IQPC evolved from Drucker's definition of innovation and we continue to reinvent ourselves using his analytical frameworks. Drucker once said: 'Innovation is the design and development of something new, as yet unknown and not in existence, which will establish a new economic configuration out of the old, known, existing elements. It will give these elements an entirely new economic dimension. It is the missing link between having a number of disconnected elements, each marginally effective, and an integrated system of great power'.



Its mission and purpose was to "supply the missing link between a number of disconnected colleges and universities, each marginally effective in designing and developing short courses for managerial and professional workers, and an integrated system of great power."

The concept was simple. Let's say Michigan State University offered the best short course on Developing the Annual Marketing Plan and California Institute of Technology offered the best short course on Energy Management for Commercial Buildings. MSU could "import" CIT's Energy Management course and export its marketing planning seminar to CIT. If 100 schools entered the consortium, and each provided just one outstanding seminar and faculty member, then every institution would have access to 100 outstanding seminars and faculty members.In the 1970s, the publishers of Industry Week magazine co-founded a company called Penton Learning Systems.



The concept proved valid. 105 colleges and universities joined the consortium. Schools, such as Southern Methodist University, University of California-Berkeley, University of Cincinnati, California Institute of Technology, Northwestern University, Michigan State University, University of Minnesota, and the like became active "importers and exporters" of timely seminars that could be offered to their local markets.



For 15 years, Penton Learning Systems managed this consortium with great success. It assisted in the design and development of over 30,000 short courses/seminars in the fields of quality management, project management, finance and accounting, marketing management, strategic planning and implementation, and the like.



 


Building on Experience: Knowledge is the Business



Defining powerful niche-course topics or problem-specific topics was a skill that was integrated into the structure of Penton Learning Systems. Knowledge is the business as much as the customer is the business.



Successful planning is always based on maximizing opportunities. And the need for designing, developing and marketing conferences in niche-based topics became quite apparent.



On the foundations of the university and college consortium business, IQPC was born in 1989.


 
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